ABOUT PROJECT
Zagorje Bike
Project on alignment of tourist routes in the Krapina-Zagorje County was conducted in two phases:
Phase I. (2013-2015)
Krapina-Zagorje County, in cooperation with the association Ruralni tandem, launched the project “Network of cycling tourist routes of the Krapina-Zagorje County,” which included the alignment of 21 cycling routes of total length of 688 km. In addition to the aligned cycling routes, 4 cycling maps were made as well as the web portal www.zagorjebike.com.hr.
Goals of the project:
- Developing a network of cycling, tourist and recreational routes, designed with integrity, in the area of the Krapina-Zagorje County., while taking into account – at the same – the integration of the existing cycling routes and creation of the alignments / directions of the new cycling routes where necessary, in order to avoid the major state and county roads and to include less busy, picturesque parts of the local roads and paths,
- Promotion of cultural, historical and natural features of the entire area of the Krapina-Zagorje County, including all of its cities and municipalities, through networking of the offer with newly created and aligned cycling routes, that contributes to linking (networking) and complementation (enrichment and diversity) of the tourist offer of the cities and municipalities in the Krapina-Zagorje County,
- Improving the quality of tourist offer and efficiency of tourist potential of the Krapina-Zagorje County throughout the year,
- Promotion of healthy lifestyle and environmental protection,
- Expansion of sports, particularly recreational, and at the same time tourist offer of the County through designed one and multi-day cycling options and itineraries.
Results of the project:
- A network of tourist-recreational, but also sports, cycling routes adapted to the widest range of users, with particular emphasis on recreational cyclists, families with children and young people,
- A network of cycling routes that connects the most important sites / attractions and tourist resources in the area of the Krapina-Zagorje County (accommodation / nursing homes / residential, healthcare (bathing – spa), cultural, historical, religious, natural, rural, entertaining and similar) into an offer, designed with integrity and clearly defined in terms of tourism.
- Electronic and printed informational / promotional material on the network of tourist and recreational cycling routes in the form of maps and guides with photos / photo documentation.
- Online information / promotional material on the network of cycling routes on the internet and on social media sites.
- Geo-Database (GPS track log) of spatial data required for cycling routes.
The project “Network of cycling tourist routes of the Krapina-Zagorje County” was launched by the Krapina-Zagorje County and it was co-financed by the Croatian National Tourist Board.
Phase II.(2015-2016)
As the leading partner, Zagorska razvojna agencija d.o.o. (Zagorje Development Agency) launched the project “Development of selective forms of tourism at the cross-border tourist destination – RIDE & BIKE” in the period from February 2, 2015 until April 30,2016. The project RIDE & BIKE, of total value of 395,846.60 EUR, was approved within the framework of the Operational Program Slovenia-Croatia 2007-2013 and it was partially funded from the European Regional Development Fund.
Goals of the project:
- strengthening of the cross-border destination identity
- complete development of rural integrated tourist products based on specific forms of tourism (cycling and equestrian tourism)
- increasing the of existing tourist facilities
- increasing the number of tourists and visitors
- creation of new cross-border tourist products with a focus on cycling and equestrian tourism
- strengthening the cooperation between tourist suppliers
- preservation of cultural and natural heritage
- improving the quality of life and employment opportunities of the rural population
- increasing the awareness of sustainable tourism
Results of the project:
- aligned and digitized equestrian and cycling cross-border trail
- 2 new and 1 upgraded website
- launched specialized training for tourist guides and tenderers of tourist services and products in rural area
- designed promotional material
- presentation at three specialized tourist fairs and one conducted study tour
- arranged 18 rest areas (9 resting places for cyclists and 9 resting places for horses)
- made application for smartphones
- prepared pilot model on cycling services
The project RIDE&BIKE was partially funded from the European Regional Development Fund.
Phase III. (2018-2021)
Interpretation of natural and cultural heritage for an active holiday (RIDE&BIKE II)
Duration of the project: 1.9.2018. – 28.2.2021.
Project budget: 875.472,55 €
ERDF funds: 744.151,66 €
Partners:
Zagorje Development Agency
Tourist Board of Krapina-Zagorje County
Tourist board "Sava-Sutlanska dolina i brigi"
Development Agency Kozjansko
Development agency Sotla
Public institute for culture, sports, tourism and youth activities in Sevnica
Glavni cilj projekta RIDE&BIKE II je razvoj selektivnih turističkih proizvoda temeljenih na interpretaciji prirodne i kulturne baštine kroz uspostavu sustavnog upravljanja razvojem održivog aktivnog turizma.
The key result of the project is the contribution to the increase in the number of visitors in the cross-border destination, while the direct outcomes of the project are:
- organized cross-border offer through defined 2 tourist cross-border products based on smart integration of protected natural and cultural heritage
- developed RIDE&BIKE standards with 10 standardized tourist service facilities
- developed awareness of key stakeholders about the importance and possibilities of tourism valorization of natural and cultural heritage and their smart integration with the offer of active tourism
- strengthened capacities for management and marketing of RIDE&BIKE tourist products
- promoted cross-border RIDE&BIKE tourist offer
The RIDE&BIKE II project was partially financed by the European Fund for Regional Development
Zagorje Ride
RIDE&BIKE II
Projekt Interpretacija prirodne i kulturne baštine za aktivni odmor – RIDE&BIKE II provodi se u okviru programa suradnje INTERREG V-A Slovenija Hrvatska 2014.-2020. Ukupan vrijednost projekta iznosi 875.472,55 EUR, od čega sredstva Europskog fonda za regionalni razvoj iznose 744.151,66 EUR. Projekt se provodi u razdoblju 2018.-2021. godina, a u projektu sudjeluje šest projektnih partnera. Glavni cilj projekta je razvoj selektivnih turističkih proizvoda temeljenih na interpretaciji prirodne i kulturne baštine kroz uspostavu sustavnog upravljanja održivog aktivnog turizma. Inovativnost projekta očituje se u poboljšanju i realizaciji zajedničkih prekograničnih ciljeva.
Konkretni rezultati projekta će, između ostalog, biti: oblikovani standardi za ugostiteljsku i smještajnu ponudu namijenjenu cikloturistima i jahačima, 4 novo trasirane konjičke i 4 novo trasirane biciklističke staze, uređeni inovativni interpretativni punktovi s odmorištima za cikloturiste te jahače i konje, organizacija prekograničnih konjičkih i biciklističkih događaja, organizacija radionica za turističke ponuditelje ugostiteljskih i smještajnih usluga, organizacija biciklističke i konjičke stručne ekskurzije za turoperatore, specifični inovativni tematski suveniri te promocija zajedničkih turističkih proizvoda kroz informativne kanale.
Ključan rezultat projekta predstavlja doprinos povećanju broja posjetitelja u prekograničnoj destinaciji (za 3.600 posjetitelja), dok su direktni ishodi projekta:
- organizirana prekogranična ponuda kroz definirana 2 turistička prekogranična proizvoda temeljena na pametnoj integraciji zaštićene prirodne (NATURA 2000, drugi oblici zaštite prirode) i kulturne (dvorci i kurije, muzeji, stare jezgre mjesta-registrirana baština) baštine
- razvijeni RIDE&BIKE standardi s 10 standardiziranih objekata turističkih usluga (ugostiteljstvo, smještaj i sl.)
- developed awareness of key stakeholders about the importance and possibilities of tourism valorization of natural and cultural heritage and their smart integration with the offer of active tourism
- strengthened capacities for management and marketing of RIDE&BIKE tourist products
- promoted cross-border RIDE&BIKE tourist offer
Svi navedeni rezultati unaprijedit će upravljanje prirodnom i kulturnom baštinom te njenu valorizaciju i integraciju u turističke svrhe, što će značajno povećati održivost novih RIDE&BIKE turističkih proizvoda i podići atraktivnost prekogranične turističke destinacije.
| Naziv projekta | Interpretacija prirodne i kulturne baštine za aktivan odmor |
| Akronim | RIDE&BIKE II |
| Organizacija vodeći partner | Zagorska razvojna agencija d.o.o. |
| Organizacije partneri | TZ Krapinsko-zagorske županije TZ Savsko-sutlanska dolina i brigi Development Agency Kozjansko Development agency Sotla Javni zavod za turizem, kulturo, šport in mladinske dejavnosti Sevnica |
| Uključene regije | Hrvatska: Krapinsko-zagorska županija, Zagrebačka županija Slovenija: Savinjska regija, Spodnjeposavska regija |
| Razdoblje provedbe | 01.09.2018. – 28.02.2021. |
| Ukupni iznos projekta | 875.472,55 EUR |
| Odobreni iznos EFRR sredstava | 744.151,66 EUR |
RIDE&BIKE
Projekt Razvoj selektivnih oblika turizma prekogranične turističke destinacije – RIDE&BIKE realiziran je u okviru Europske teritorijalne suradnje u razdoblju 2015.-2016. godina. Ukupna vrijednost projekta iznosila je 395.846,60 EUR, a IPA sredstva odnosno sredstva Europskog fonda za regionalni razvoj iznosila su 336.469,59 EUR. Kroz provedbu projektnih aktivnosti ostvareni su slijedeći učinci: trasirana 1 konjička staza i 2 odvojka, trasirana 1 biciklistička staza, označena 1 konjička staza i 2 odvojka, izrađene 2 web stranice i nadograđena 1, provedeno 20 edukacija ciljnih skupina, oblikovan promocijski materijal, organizirani i provedeni nastupi na 3 sajma, izrađeno 18 odmorišta, izrađena aplikacija za pametne telefone, izrađen pilotni model trženja biciklizma.
Turistička zajednica Krapinsko-zagorske županije provela je slijedeće aktivnosti: uspostavljanje prekogranične konjičke staze koja povezuje slovenska središta i središte KZŽ, trasiranje i označavanje prekogranične konjičke staze GPS-om, uređenje odmorišta koja zadovoljavaju potrebe konja i jahača za odmorom uz konjičku stazu (nadstrešnica i sve potrebno za konje), osiguranje dugoročnog održavanja konjičke staze, izdavanja elektronskog promotivnog materijala o prekograničnom konjičkom putu (karte, navigacijski sustav). Sastavljanje prijedloga zajedničkih prekograničnih “turističkih paketa” i njihova objava na internet stranica i dostava touroperatorima te uspostava mreže turističkih ponuđača za potrebe konjičkog turizma.
| Naziv projekta | Razvoj selektivnih oblika turizma prekogranične turističke destinacije |
| Akronim | RIDE&BIKE |
| Prioritet | Gospodarski i društveni razvoj / Turizam i ruralni razvoja |
| Organizacija vodeći partner | Zagorska razvojna agencija d.o.o. |
| Organizacije partneri | TZ Krapinsko-zagorske županije TZ Savsko-sutlanska dolina i brigi Development Agency Kozjansko Development agency Sotla Javni zavod za turizem, kulturo, šport in mladinske dejavnosti Sevnica |
| Uključene regije | Hrvatska: Krapinsko-zagorska županija, Zagrebačka županija Slovenija: Savinjska regija, Spodnjeposavska regija |
| Razdoblje provedbe | 01.02.2015. – 30.04.2016. |
| Ukupni iznos projekta | 395.846,60 EUR |
| Odobreni iznos EFRR sredstava | 336.469,59 EUR |
